About Jeffrey B. Hirsch

Discover how the power of personal branding can unleash the superstar living inside you to get you hired, promoted or help you build your own successful business.

Because when you know what you stand for, you’ll know how to stand out.

Jeffrey B. Hirsch

Jeffrey B. Hirsch is the Founder & President of The Right Brain Studio and JBH Personal Branding, and serves as Adjunct Professor in the graduate communications program at the University of Southern California’s Annenberg School.

His business development strategies and new product ideas are responsible for hundreds of millions of dollars in revenues for some of the world’s top brands such as Pepsi, Colgate-Palmolive, General Mills, Johnson & Johnson, Brown-Forman, Pizza Hut, Taco Bell, Anheuser-Busch, Walt Disney and many others.

Hirsch has been quoted on branding and marketing strategy in media outlets such as The Wall Street Journal, The New York Times, Los Angeles Times, Los Angeles Business Journal, USA Today, Adweek and Huffington Post, and has appeared in broadcast segments on NBC and Fox News, among others. A former executive with DKG Advertising, Brown-Forman, Campbell-Mithun and Chiat/Day, Jeff has an M.S. in Advertising and a B.S. in Communications from Northwestern University.

An avid reader, golfer, filmgoer and music lover, Jeff enjoys performing solo as well as joining his band at local clubs and events.

Born to Mentor

I have always loved my work helping global companies uncover insights about their brands and translating those insights into successful business outcomes.
Nothing is more satisfying to me than teaching and mentoring my students. What happens in class – helping them understand and apply the fundamentals of branding in the business world – is just the start. What’s almost more rewarding is how so many students approach me to help them hone career goals and discover their own personal brands.
The magic is not simply in helping them create cover letters and resumes. It starts earlier, as I bring them through a soul-searching process that captures the unique essence of what they stand for and who they are. With the detailed portrait of identity and purpose that follows, students create clearly compelling and differentiating communications that get the attention of those doing the hiring.
I am so pleased to offer this service beyond my engagement as a professor. Whether you’re just starting out or you’ve been working for years, I look forward working with you to create the comprehensive, one-of-a-kind, personal brand identity that will provide the foundation for your success. Not only in getting the job you want – but in providing the self-awareness and people skills you’ll need to excel in it.

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