The Group Course

The Group Course consists of 6, one-hour sessions conducted weekly on Zoom once weekly. It covers all the same topics as “The Complete Package” but at a much lower cost.

A lower priced alternative to one-on-one coaching, the Group Course covers all the fundamental components of your personal branding plan. We start each one-hour session with a lesson to get you familiar with these elements – what they are and why they’re important. I will provide templates and worksheets for you to do the work on your own, providing direction at the outset and feedback after you’ve done the work. You’ll also share your work with the group, which has the important benefit of receiving feedback from a range of different perspectives.
Topics covered in each of the six sessions include:

Week 1

Introduction to Personal Branding, overview of the course, discussion of your goals and what’s worked and what hasn’t in the past.

Week 2

Establishing your personal values and mission statement.

Week 3

Creating your personal branding strategic blueprint, including targeting, positioning and brand personality.

Week 4

Developing the components of your personal brand marketing plan, including cover letter, resume, LinkedIn profile, database development, social media, personal website and content development.

Week 5

Review and feedback of personal brand marketing plans.

Week 6

Finalization of personal branding marketing plans.

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