I went into marketing because I loved the creative challenges, the ever shifting landscape, the ability to gain expertise across a range of categories, the need to stay on the leading edge of the popular culture, and of course, the
Latest Blog Posts
How do you see yourself in your personal life? How about at work? What are your personal perceptions of the company you work for or the brand to which you’re assigned? Chances are, you’re not seeing things clearly. Few of
In marketing, our “enemies” are supposed to be our competitors. Territory gained and enemy casualties are measured in market share. Understanding that total domination is not possible (if we can’t wipe our adversaries from the face of the earth through
I try to stay away from politics when I write about marketing. The key words being, “I try.” Conventional wisdom would dictate that we avoid controversy in our marketing work, unless, of course, we are advocating on behalf of a
We like easy. And why not? Who would argue that convenience is a bad thing? Jumping through the past hundred years or so, it seems that almost everyone would agree that it’s better to: Travel cross country by jet than
Why Building a Strong Personal Brand is Essential
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Learn how a strong personal brand is invaluable to articulate your unique strengths in a way that will get you get noticed and stand above the competition.