Latest Blog Posts

Storytelling And The King Of Car Wash Parts

I was invited to a Fourth of July party at the home of a friend’s girlfriend’s sister’s boyfriend a few years ago. (Following me so far?) It turned out to be a magnificent beach house that had been featured in Architectural

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The Brand as Antihero

Does our storytelling always need to be virtuous?   My favorite television shows are populated by despicable characters. Tony Soprano and Walter White robbed and killed. Everyone in Seinfeld, along with the Larry David “character” role in Curb Your Enthusiasm,

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A Different Kind of Hero’s Journey

Tiger Woods celebrated a return to past glory yesterday which very few, including me, ever felt he’d achieve. His Masters victory was a beautiful thing to watch. Bunched up with 10 other players on the leaderboard into the back nine

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Why Building a Strong Personal Brand is Essential

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