Tell your story with confidence

I’ll help you build a strong personal brand that will elevate your profile, build your business and advance your career.


Behind every success story is a strong personal brand

Tell your story in a way that connects with emotion and drives to the heart of who you really are. Your education, past work and accomplishments will always be the building blocks of success. In our fast evolving and hyper-competitive marketplace, your tangible strengths are only the ante to get into the game.

Fundamentals of Personal Branding

Upcoming Events

Perfecting Your resume (free workshop)

Saturday, June 5, 11:00AM Pacific Time/2:00PM Eastern Time

I’ll provide some overall resume tips and work with you to perfect an attention grabbing headline for your resume (and Linkedin profile) that describes your unique strength and leaves them wanting to read more.

Ask Jeff About Personal Branding: A Monthly conversation

Friday, June 11, 12:00AM Pacific Time/3:00PM Eastern Time

Join me for this Q&A session on Zoom on the second Friday of each month. You can ask questions about personal branding overall and the specific issues you’re wrestling with or just listen to the conversation. You’ll not only get my perspective and advice, but input from others in the JBH Personal Branding community as well.


If you’d like to learn more about these events or anything else concerning JBH Personal Branding, please get in touch!

Which describes you best?

Student or Recent Graduate

I am a student, recent graduate or new to the workplace looking to land my first job or move into a better position.

Seasoned Professional

I am a seasoned professional looking to elevate my career.

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Relaunching My Career

I am looking to rediscover who I am to relaunch my life and career on an entirely new path.

Jeffrey B. Hirsch

Accomplished Brand Strategist & Educator

Jeffrey B. Hirsch is the Founder & President of The Right Brain Studio and JBH Personal Branding, and serves as Adjunct Professor in the graduate communications program at the University of Southern California’s Annenberg School.

His business development strategies and new product ideas are responsible for hundreds of millions of dollars in revenues for some of the world’s top brands such as Pepsi, Colgate-Palmolive, General Mills, Johnson & Johnson, Brown-Forman, Pizza Hut, Taco Bell, Anheuser-Busch, Walt Disney and many others.

Hirsch has been quoted on branding and marketing strategy in media outlets such as The Wall Street Journal, The New York Times, Los Angeles Times, Los Angeles Business Journal, USA Today, Adweek and Huffington Post, and has appeared in broadcast segments on NBC and Fox News, among others.

A former executive with DKG Advertising, Brown-Forman, Campbell-Mithun and Chiat/Day, Jeff has an M.S. in Advertising and a B.S. in Communications from Northwestern University.

An avid reader, golfer, filmgoer and music lover, Jeff enjoys performing solo – or joining his band – at local clubs and events.

Born to Mentor

I have always loved my work helping global companies uncover insights about their brands and translating those insights into successful business outcomes.

Nothing is more satisfying to me than teaching and mentoring my students. What happens in class – helping them understand and apply the fundamentals of branding in the business world – is just the start. What’s almost more rewarding is how so many students approach me to help them hone career goals and discover their own personal brands.

The magic is not simply in helping them create cover letters and resumes. It starts earlier, as I bring them through a soul-searching process that captures the unique essence of what they stand for and who they are. With the detailed portrait of identity and purpose that follows, students create clearly compelling and differentiating communications that get the attention of those doing the hiring.

I am so pleased to offer this service beyond my engagement as a professor. Whether you’re just starting out or you’ve been working for years, I look forward working with you to create the comprehensive, one-of-a-kind, personal brand identity that will provide the foundation for your success. Not only in getting the job you want – but in providing the self-awareness and people skills you’ll need to excel in it.

Success Stories

How We Can Work Together

One-on-One Coaching

Workshops & Webinars

Online Course


Self-understanding: Defining What You’re All About.
• Your aspirations and fears
• Understanding how to embrace change
• Personal Values
• Personality
Differentiation: Why Choose You?
• Development of your unique personal brand positioning statement:
• The proprietary, compelling, and meaningful reason-why you should be hired or promoted.
• Embraces the key rational and emotional reasons-why, including your ideal “brand personality.”
Articulation: Execution that Brings Your Brand Personality to Life
• Creating compelling communications to bring your personal brand positioning and personality to life and get you noticed.
• Resumes that pop.
• Compelling cover letters that stand out from the pack and generate call-backs.
• Your personal branding “script” with talking points to keep you on track with your personal branding in interviews.
Feedback/ Adjustments
• Editing and rewriting of resume, cover letter, personal branding script and all other communications elements needed, based on reactions to letters, interviews and other feedback.


Jeff’s talks at conferences, corporate retreats, and meetings of professional and community organizations are informative, provocative and inspiring.

His insights into personal branding are brought to life by fascinating stories from his professional and personal life. These tales of success, failure, frustration and triumph are punctuated with critical observations of the psychological and emotional components that are so essential to understand in all communications, and the key to success in any branding effort, business or personal.

Latest Blog Posts

Dealing With Rejection: Part 1

By the time you graduate from college or leave graduate school, you’ve certainly had to deal with the consequences of rejection. Whether the slight is big or small, the object of your desire is meaningful or trivial, it always stings

Read More »

Get Those Graduation Pics Off LinkedIn

May is always a happy, proud time of the year for me, as my second-year graduate students from the Annenberg School at USC’s Communication Management program leave school with their master’s degrees. The grads are justifiably proud and start plastering

Read More »

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